The last several years, the town of Pueblo, Colorado has hosted the National Little Britches Rodeo Association Finals Rodeo. Heartwarming, wholesome, family-oriented, hard-working, and inspirational are only five of countless words to describe both the participants and volunteers for Hope Counts of NLBRA. Some 2,000 kids, between the ages of 5 and 18, from 21 states compete in more than 275 “Little Britches” rodeos every year. Their most recent Finals Rodeo was held in July and members of Spalding Labs were again on hand to help with the Hope Counts Crisis Fundraising. According to Tom Spalding, President of Spalding Labs, “Of all the events we do every year, Little Britches is the most fun.”
The Hope Counts - Crisis Fund of the NLBRA was founded by Sydnee Christensen of Utah when she was a mere 12 years old. She wanted to help injured rodeo kids and their families facing catastrophic events. Sydnee started brainstorming ideas, lit a fire under her mom, and they began putting together the business side. Sponsorship Coordinator for the NLBRA, Sarah Faith Wiens, had this to say about Sydnee’s endeavor, "It's one thing for an association to start up a crisis fund, it's quite another to have a 12-year-old member start one. It makes me so proud to be a small part of an organization that has members willing to help one another in such a large way. The sport of rodeo is dangerous, there is no getting around it. Anytime you mix livestock, kids and a competitive atmosphere there are bound to be accidents and when that happens it's comforting to know that families aren't alone. NLBRA is truly an association where character is developed, western traditions live and legends begin!"
Sydnee’s base idea for fundraising was cleaning trailers for rodeo participants using Spalding’s Bye Bye Odor as they were checking in. Everyone who made a donation received the Hope Counts signature Blue Feather. The volunteers worked hard, cleaning trailers, for three days. Their youthful teamwork and dedication to serving others touched the heart of Spalding’s video director, Berry Landen who was on location shooting the Finals Rodeo. On the spot, Landen decided to produce the “Hope Counts: Kids helping kids get better” video.
Both Spalding Lab’s video and Blue Feathers went viral at that year’s NFR in Las Vegas.
Expanding on Sydnee’s trailer cleaning concept, Larry Garner with Spalding Labs, suggested they not only donate the Bye Bye Odor used to clean the trailers but then sell Bye Bye Odor at the event giving 100% of the proceeds to Hope Counts for unlimited fundraising possibilities. Garner said, “It’s a win-win-win. The kids raise money to help others. Spalding’s Bye Bye Odor cleans the trailers which means less flies, better smell and happier animals. We all know happier animals are better competitors.” The premier year’s overwhelming response was thanks to the many Little Britches alumni, now top professional cowboys and cowgirls who wore the blue feathers at NFR. The buzz in Las Vegas that year was, ‘what are all these blue feathers for?’ generating enormous baseline awareness for Hope Counts.
Again this year Spalding Labs had plenty of donated Bye Bye Odor on hand, along with some additional man power to help the kids clean the trailers, and raise over $4000. Hope Counts not only gives back to the rodeo community in need, but also teaches kids teamwork, volunteerism and selfless acts of service. Wise beyond her years, Sydnee states “Aristotle said ‘virtue is its own reward’ I think we all may get a little extra reward here.”
Angelea Walkup is a US Dressage Federation gold medalist best known in the horse world as web series host of HorseGirlTV and producer of the equibarre workout. She is a career content creator and holds a Bachelor of Science in Computer Science. You can connect with her on Twitter @AKwalkup or her Facebook Page.
Thank you for these informations !
It was an honor to get to chat with some of the amazing people involved with NLBRA!!
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