We are proud to be part of the Marketing Alliance for American Horse Council's Time To Ride program. Time to Ride had a highly successful pilot program in 2019 and is now accepting applications for its 2020 facilities. An initiative of the American Horse Council (AHC) Marketing Alliance, Time To Ride’s purpose is to introduce school-age children to horseback riding and horse care in a safe, welcoming environment by helping approved facilities gain new students with marketing-related support.
One pilot program participant said, “We used our Time To Ride Program Facility status to reach an entire school district and become part of their physical education program.” In 2019, Time To Ride Program Facilities acquired an average of 9 beginner riders, with one facility gaining 35 new lesson students!
Time To Ride Program Manager Molly O’Brien said, “We’re very excited about the success of the pilot program. The participants were very willing to share ideas and suggestions, and we’re implementing some of those for this year, including a recommended curriculum that’s being incorporated into the marketing materials.”
O’Brien continued, “In addition, we’re working with one of the Marketing Alliance members to develop a digital marketing campaign for each facility that would be created, implemented and managed for free. We’re hoping to implement this program over the summer.”
Equine facilities and instructors must meet specific requirements to be considered for Time To Ride Program Facility approval. All instructors must either hold a current professional membership with one or more national breed or discipline associations, be certified as an instructor through a recognized program such as Certified Horsemanship Association or licensed as a riding instructor in the state in which they teach.
Barns and instructors meeting the program’s standards are designated Time To Ride Program Facilities and provided with marketing tools, techniques and assistance to help in reaching out to their local schools, youth groups, recreational departments and similar organizations.
Time To Ride Program Facilities receive discounted purchases from Marketing Alliance member like us! Other members include; United States Pony Clubs, US Equestrian, Purina, Certified Horsemanship Association, Troxel Helmets, Weaver Leather, and more. Time to Ride has approved facilities all over our great nation!
Learn about the requirements and apply to the Time to Ride program at timetoride.org.
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